Welcome to the November edition of the Proformance Unlimited Horsepower Report! This month Steve traded the shop floor in Melbourne, FL for the biggest stage in the performance world: the SEMA Show at the Las Vegas Convention Center, November 3–6, 2026.

If you’ve never been, SEMA (the Specialty Equipment Market Association show) is the automotive aftermarket’s annual industry gathering. It’s trade-only Tuesday through Thursday, and Friday opens to the public. The show typically draws more than 150,000 industry professionals and over 2,300 exhibiting companies, and this year’s program had more than 90 free education sessions. It’s where engine builders, parts makers and custom shops show off what’s coming next, and where we go to see it first so we can bring the best of it back to your build.

This year had something extra: it was the first SEMA since the convention center’s $600 million renovation of the North, Central and South Halls, which added a new glass-walled Grand Lobby to Central Hall.

The floor is split by passion. Central Hall is our home turf: Racing & Performance, Hot Rod Alley and the Restoration Marketplace, where you’ll find parts for the classic and muscle cars many of you are building. West Hall covers trucks, off-road, powersports and car care. North Hall is mobile electronics and technology. South Hall has tools, collision repair, wheels and the Global Tire Expo. Seven manufacturers brought factory-backed builds to the floor: Ford, Toyota, Nissan, Mitsubishi, Honda Racing Corp., Harley-Davidson and Stellantis (Dodge, Jeep and Mopar). It was Mitsubishi’s first SEMA in more than a decade.